Mission and Expansion Plans
The company’s evolution is not merely limited to its product quality. While Bersache initially sold its products through offline stores, it has ambitious plans to diversify its presence. Starting in December 2023, Bersache is set to launch its franchise model, with approximately 10 stores already reserved for this expansion phase. The company’s mission is to establish 100 stores across India by 2024 and scale up to 250 stores by 2025. This aggressive expansion strategy is a clear indicator of their confidence in their products and the market’s demand for them.